Creating Business Model Canvases with a Collaborative Mobile Application
European Society for Socially Embedded Technologies (EUSSET)
Business models are important for both start-ups and established companies because they form the basis for a company’s success by outlining their key factors. Business models can be created and documented in several ways. We focus on Business Model Canvases (BMC) and present MobiLean, a mobile application for the collaborative creation of BMCs. MobiLean is an easy and interactive smartphone app for groups of varying size in mixed-focus collaboration scenarios. We apply mobile-based interactions for the ease of use and the support of the creativity process. We contribute to the field of CSCW by providing a mobile application for the domain of co-working and aim to demonstrate how MobiLean supports creating, revising, and documenting BMCs.