Text Document

As Technophobia Disappears: Implications for Design

Fulltext URI

Document type

Additional Information



Journal Title

Journal ISSN

Volume Title


Association for Computing Machinery


We conducted two studies of communication: an ethnographic study of communication primarily in homes, cars, and public places, and a survey of communication in a large corporation. A clear pattern emerged. To a greater degree than expected in the ethnographic study, people were familiar with a broad range of communication tools. Awareness and a lack of anxiety was the norm even for tools that a person rarely or had not yet used. As a result, people frequently shifted to the tool that was most appropriate for a task at hand. The resulting behaviors conflict with popular press images and have implications for the designers of communication tools.


Grudin, Jonathan; Tallarico, Shari; Counts, Scott (2005): As Technophobia Disappears: Implications for Design. Proceedings of the 2005 ACM International Conference on Supporting Group Work. DOI: 10.1145/1099203.1099247. New York, NY, USA: Association for Computing Machinery. pp. 256–259. Sanibel Island, Florida, USA