Ad Empathy: A Design Fiction
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Association for Computing Machinery
Abstract
Industry demand for novel forms of personalization and audience targeting paired with research trends in affective computing and emotion detection puts us on a clear path toward emotion-sensitive technologies. Written as API documentation for an AI marketing solution that provides emotion-sensitive marketing decisions," this design fiction presents one possible future application of today's research. Offering a demonstrable grey area in technology ethics, Ad Empathy should help to ground debates around fair use of data, and the boundaries of ethical design."
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Keywords
design fiction, neural networks, emotion, speculative fiction, target marketing, ethics, api, advertising, social computing, machine learning