Conference Paper

Ad Empathy: A Design Fiction

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Document type

Text/Conference Paper

Additional Information

Date

2018

Authors

Journal Title

Journal ISSN

Volume Title

Source

Proceedings of the 2018 ACM International Conference on Supporting Group Work

Publisher

Association for Computing Machinery

Abstract

Industry demand for novel forms of personalization and audience targeting paired with research trends in affective computing and emotion detection puts us on a clear path toward emotion-sensitive technologies. Written as API documentation for an AI marketing solution that provides emotion-sensitive marketing decisions," this design fiction presents one possible future application of today's research. Offering a demonstrable grey area in technology ethics, Ad Empathy should help to ground debates around fair use of data, and the boundaries of ethical design."

Description

Skirpan, Michael; Fiesler, Casey (2018): Ad Empathy: A Design Fiction. Proceedings of the 2018 ACM International Conference on Supporting Group Work. DOI: 10.1145/3148330.3149407. Association for Computing Machinery. pp. 267–273. Sanibel Island, Florida, USA

Keywords

design fiction , neural networks , emotion , speculative fiction , target marketing , ethics , api , advertising , social computing , machine learning

Citation

DOI

10.1145/3148330.3149407

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GROUP 2018