Conference Paper

Ad Empathy: A Design Fiction

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Association for Computing Machinery

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Industry demand for novel forms of personalization and audience targeting paired with research trends in affective computing and emotion detection puts us on a clear path toward emotion-sensitive technologies. Written as API documentation for an AI marketing solution that provides emotion-sensitive marketing decisions," this design fiction presents one possible future application of today's research. Offering a demonstrable grey area in technology ethics, Ad Empathy should help to ground debates around fair use of data, and the boundaries of ethical design."

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Skirpan, Michael; Fiesler, Casey (2018): Ad Empathy: A Design Fiction. Proceedings of the 2018 ACM International Conference on Supporting Group Work. DOI: 10.1145/3148330.3149407. Association for Computing Machinery. pp. 267–273. Sanibel Island, Florida, USA

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design fiction, neural networks, emotion, speculative fiction, target marketing, ethics, api, advertising, social computing, machine learning

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Number of citations to item: 14

  • Richmond Y. Wong, Nick Merrill, John Chuang (2018): When BCIs have APIs, In: Proceedings of the 2018 Designing Interactive Systems Conference, doi:10.1145/3196709.3196746
  • Richmond Y. Wong (2021): Using Design Fiction Memos to Analyze UX Professionals’ Values Work Practices, In: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3411764.3445709
  • Richmond Y. Wong, Andrew Chong, R. Cooper Aspegren (2023): Privacy Legislation as Business Risks: How GDPR and CCPA are Represented in Technology Companies' Investment Risk Disclosures, In: Proceedings of the ACM on Human-Computer Interaction CSCW1(7), doi:10.1145/3579515
  • Sukwoo Jang, Ki-Young Nam (2022): Utilization of Speculative Design for Designing Human-AI Interactions, In: Archives of Design Research 2(35), doi:10.15187/adr.2022.05.35.2.57
  • Michael Muller, Justin D. Weisz, Stephanie Houde, Steven I. Ross (2024): Drinking Chai with Your (AI) Programming Partner: Value Tensions in the Tokenization of Future Human-AI Collaborative Work, In: Proceedings of the 3rd Annual Meeting of the Symposium on Human-Computer Interaction for Work, doi:10.1145/3663384.3663390
  • Stephanie Ballard, Karen M. Chappell, Kristen Kennedy (2019): Judgment Call the Game, In: Proceedings of the 2019 on Designing Interactive Systems Conference, doi:10.1145/3322276.3323697
  • Nazanin Andalibi, Justin Buss (2020): The Human in Emotion Recognition on Social Media: Attitudes, Outcomes, Risks, In: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3313831.3376680
  • Renee Shelby, Shalaleh Rismani, Kathryn Henne, AJung Moon, Negar Rostamzadeh, Paul Nicholas, N'Mah Yilla-Akbari, Jess Gallegos, Andrew Smart, Emilio Garcia, Gurleen Virk (2023): Sociotechnical Harms of Algorithmic Systems: Scoping a Taxonomy for Harm Reduction, In: Proceedings of the 2023 AAAI/ACM Conference on AI, Ethics, and Society, doi:10.1145/3600211.3604673
  • Rhema Linder, Chase Hunter, Jacob McLemore, Senjuti Dutta, Fatema Akbar, Ted Grover, Thomas Breideband, Judith W. Borghouts, Yuwen Lu, Gloria Mark, Austin Z. Henley, Alex C. Williams (2022): Characterizing Work-Life for Information Work on Mars, In: Proceedings of the ACM on Human-Computer Interaction GROUP(6), doi:10.1145/3492859
  • Steven I. Ross, Fernando Martinez, Stephanie Houde, Michael Muller, Justin D. Weisz (2023): The Programmer’s Assistant: Conversational Interaction with a Large Language Model for Software Development, In: Proceedings of the 28th International Conference on Intelligent User Interfaces, doi:10.1145/3581641.3584037
  • Xueguang Jin, Zichun Guo, Haifei Zhou, Chunfen Hu, Weidong Zhang, Hua Lou (2020): Avatar Social System on Self-associated Emotional Empathy Perceptions, In: 2020 8th International Conference on Orange Technology (ICOT), doi:10.1109/icot51877.2020.9468804
  • Michael Muller, Thomas Erickson (2018): In the Data Kitchen, In: Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3170427.3188407
  • Sarah Rüller, Konstantin Aal, Peter Tolmie, Andrea Hartmann, Markus Rohde, Volker Wulf (2022): Speculative Design as a Collaborative Practice: Ameliorating the Consequences of Illiteracy through Digital Touch, In: ACM Transactions on Computer-Human Interaction 3(29), doi:10.1145/3487917
  • Mitra Madanchian (2024): The Impact of Artificial Intelligence Marketing on E-Commerce Sales, In: Systems 10(12), doi:10.3390/systems12100429
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