Conference Paper
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Ad Empathy: A Design Fiction
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Text/Conference Paper
Date
2018
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Source
Proceedings of the 2018 ACM International Conference on Supporting Group Work
Publisher
Association for Computing Machinery
Abstract
Industry demand for novel forms of personalization and audience targeting paired with research trends in affective computing and emotion detection puts us on a clear path toward emotion-sensitive technologies. Written as API documentation for an AI marketing solution that provides emotion-sensitive marketing decisions," this design fiction presents one possible future application of today's research. Offering a demonstrable grey area in technology ethics, Ad Empathy should help to ground debates around fair use of data, and the boundaries of ethical design."