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The Coaches Said...What? Analysis of Online Dating Strategies Recommended by Dating Coaches

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Association for Computing Machinery

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Despite the popularity of online dating systems, prior work indicates that online daters struggle to present and evaluate traits germane to attraction. However, the research community is largely unaware of successful online dating system-use strategies and how the knowledge of these strategies could inform system design. In this paper we begin to address this gap in knowledge with an interview study of online dating coaches who consider their advocated system-use strategies successful based on personal use and feedback from clients who implemented their strategies. Their advocated strategies entail keeping online evaluation intentionally minimal and persuading users to meet in-person as quickly as possible because current system designs stifle reliable evaluation of attraction-relevant traits online, notably personality. We discuss the implications of insights gathered from these strategies for online dating system design using theories relevant to romantic attraction.

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Zytko, Doug; Grandhi, Sukeshini; Jones, Quentin (Gad) (2016): The Coaches Said...What? Analysis of Online Dating Strategies Recommended by Dating Coaches. Proceedings of the 2016 ACM International Conference on Supporting Group Work. DOI: 10.1145/2957276.2957287. Association for Computing Machinery. pp. 385–397. Sanibel Island, Florida, USA

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attraction, impressions, signaling theory, online dating

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Number of citations to item: 15

  • Douglas Zytko, Victor Regalado, Sukeshini A. Grandhi, Quentin Jones (2018): Supporting Online Dating Decisions with a Prompted Discussion Interface, In: Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing, doi:10.1145/3272973.3274095
  • Jessica Pidoux, Pascale Kuntz, Daniel Gatica-Perez (2021): Declarative Variables in Online Dating, In: Proceedings of the ACM on Human-Computer Interaction CSCW1(5), doi:10.1145/3449174
  • Douglas Zytko, Nicholas Mullins, Shelnesha Taylor, Richard H. Holler (2022): Dating Apps Are Used for More Than Dating, In: Proceedings of the ACM on Human-Computer Interaction GROUP(6), doi:10.1145/3492849
  • Mark Blythe, Andrew Monk (2018): Funology 2: Critique, Ideation and Directions, In: Human–Computer Interaction Series, doi:10.1007/978-3-319-68213-6_1
  • Douglas Zytko (2016): Enhancing Evaluation of Potential Romantic Partners Online, In: Proceedings of the 19th International Conference on Supporting Group Work, doi:10.1145/2957276.2997030
  • Douglas Zytko, Victor Regalado, Nicholas Furlo, Sukeshini A. Grandhi, Quentin Jones (2020): Supporting Women in Online Dating with a Messaging Interface that Improves their Face-to-Face Meeting Decisions, In: Proceedings of the ACM on Human-Computer Interaction CSCW2(4), doi:10.1145/3415208
  • Douglas Zytko, Nicholas Furlo, Bailey Carlin, Matthew Archer (2021): Computer-Mediated Consent to Sex, In: Proceedings of the ACM on Human-Computer Interaction CSCW1(5), doi:10.1145/3449288
  • Ayesha Johnson, Zachariah Beasley (2000): Strategies to Optimize Student Success in Pair Programming Teams, In: 2023 ASEE Annual Conference & Exposition Proceedings, doi:10.18260/1-2--44272
  • Nicola Döring (2022): Sexualbezogene Online-Fortbildung für Fachkräfte: TikTok, In: Zeitschrift für Sexualforschung 03(35), doi:10.1055/a-1874-9806
  • Doug Zytko, Sukeshini Grandhi, Quentin Jones (2018): The (Un)Enjoyable User Experience of Online Dating Systems, In: Human–Computer Interaction Series, doi:10.1007/978-3-319-68213-6_5
  • Sami Koivunen, Thomas Olsson, Ekaterina Olshannikova, Aki Lindberg (2019): Understanding Decision-Making in Recruitment, In: Proceedings of the ACM on Human-Computer Interaction GROUP(3), doi:10.1145/3361123
  • Taewook Kim, Qingyu Guo, Hyeonjae Kim, Wenjie Yang, Meiziniu Li, Xiaojuan Ma (2022): Facilitating Continuous Text Messaging in Online Romantic Encounters by Expanded Keywords Enumeration, In: Companion Publication of the 2022 Conference on Computer Supported Cooperative Work and Social Computing, doi:10.1145/3500868.3559441
  • Douglas Zytko, Leanne DeVreugd (2019): Designing a Social Matching System to Connect Academic Researchers with Local Community Collaborators, In: Proceedings of the ACM on Human-Computer Interaction GROUP(3), doi:10.1145/3361117
  • Yihan Wu, Ryan M. Kelly (2020): Online Dating Meets Artificial Intelligence: How the Perception of Algorithmically Generated Profile Text Impacts Attractiveness and Trust, In: 32nd Australian Conference on Human-Computer Interaction, doi:10.1145/3441000.3441074
  • Adel Al-Dawood, Serene Alhajhussein, Svetlana Yarosh (2021): Saudi Arabian Parents' Perception of Online Marital Matchmaking Technologies, In: Proceedings of the ACM on Human-Computer Interaction CSCW3(4), doi:10.1145/3432910
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