Please use this identifier to cite or link to this item: https://dl.eusset.eu/handle/20.500.12015/3402
Title: Who do you trust: Peers or Technology? A conjoint analysis about computational reputation mechanisms
Authors: Stevens, Gunnar
Bossauer, Paul
Issue Date: 2020
Publisher: European Society for Socially Embedded Technologies (EUSSET)
metadata.dc.relation.ispartof: Proceedings of 18th European Conference on Computer-Supported Cooperative Work
Series/Report no.: Reports of the European Society for Socially Embedded Technologies: vol. 4, no. 1
Abstract: Peer-to-peer sharing platforms are taking over an increasingly important role in the platform economy due to their sustainable business model. By sharing private goods and services, the challenge arises to build trust between peers online mostly without any kind of physical presence. Peer rating has been proven as an important mechanism. In this paper, we explore the concept called Trust Score, a computational rating mechanism adopted from car telematics, which can play a similar role in carsharing. For this purpose, we conducted a conjoint analysis where 77 car owners chose between fictitious user profiles. Our results show that in our experiment the telemetric-based score slightly outperforms the peer rating in the decision process, while the participants perceived the peer rating more helpful in retrospect. Further, we discuss potential benefits with regard to existing shortcomings of user rating, but also various concerns that should be considered in concepts like telemetric-based reputation mechanism that supplements existing trust factors such as user ratings.
metadata.dc.identifier.doi: 10.18420/ecscw2020_ep01
URI: https://dl.eusset.eu/handle/20.500.12015/3402
ISSN: 2510-2591
metadata.mci.conference.sessiontitle: Exploratory Papers
metadata.mci.conference.location: Siegen, Germany
metadata.mci.conference.date: 13-17 June 2020
Appears in Collections:ECSCW 2020 Exploratory Papers and Notes

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