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Title: Motivation-targeted personalized UI design: a novel approach to enhancing citizen science participation
Authors: Nov, Oded
Arazy, Ofer
Lotts, Kelly
Naberhaus, Thomas
Issue Date: 2013
Publisher: Springer, London
metadata.dc.relation.ispartof: ECSCW 2013: Proceedings of the 13th European Conference on Computer Supported Cooperative Work
metadata.mci.reference.pages: 287-297
Series/Report no.: ECSCW
Abstract: We report a preliminary exploration of the effectiveness of motivation-targeted UI design - a novel personalized approach to enhance online participation. The empirical setting was Butterflies and Moths of North America (BAMONA), a large-scale citizen science project. Using a combination of design intervention and classification of users based on their collective identification motivation, we show that stating the community’s mission on its website increases the likelihood of contribution among those who strongly identify with the project, but decreases likelihood of contribution among those with weak identification with the project. The findings contribute to theory and practice of social systems design by demonstrating how motivation-targeted design that can enhance online participation.
metadata.dc.identifier.doi: 10.1007/978-1-4471-5346-7_15
ISBN: 978-1-4471-5345-0
metadata.mci.conference.sessiontitle: Full Papers
metadata.mci.conference.location: Paphos, Cyprus 21-25 September 2013
Appears in Collections:ECSCW 2013: Proceedings of the 13th European Conference on Computer Supported Cooperative Work

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