Motivation-targeted personalized UI design: a novel approach to enhancing citizen science participation

dc.contributor.authorNov, Oded
dc.contributor.authorArazy, Ofer
dc.contributor.authorLotts, Kelly
dc.contributor.authorNaberhaus, Thomas
dc.date.accessioned2017-04-15T11:42:27Z
dc.date.available2017-04-15T11:42:27Z
dc.date.issued2013
dc.description.abstractWe report a preliminary exploration of the effectiveness of motivation-targeted UI design - a novel personalized approach to enhance online participation. The empirical setting was Butterflies and Moths of North America (BAMONA), a large-scale citizen science project. Using a combination of design intervention and classification of users based on their collective identification motivation, we show that stating the community’s mission on its website increases the likelihood of contribution among those who strongly identify with the project, but decreases likelihood of contribution among those with weak identification with the project. The findings contribute to theory and practice of social systems design by demonstrating how motivation-targeted design that can enhance online participation.
dc.identifier.doi10.1007/978-1-4471-5346-7_15
dc.identifier.isbn978-1-4471-5345-0
dc.language.isoen
dc.publisherSpringer, London
dc.relation.ispartofECSCW 2013: Proceedings of the 13th European Conference on Computer Supported Cooperative Work
dc.relation.ispartofseriesECSCW
dc.titleMotivation-targeted personalized UI design: a novel approach to enhancing citizen science participation
dc.typeText
gi.citation.endPage297
gi.citation.startPage287
gi.citations.count7
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gi.citations.elementKeren Kaplan Mintz, Ofer Arazy, Dan Malkinson (2022): Multiple forms of engagement and motivation in ecological citizen science, In: Environmental Education Research 1(29), doi:10.1080/13504622.2022.2120186
gi.citations.elementJoseph Seering, Felicia Ng, Zheng Yao, Geoff Kaufman (2018): Applications of Social Identity Theory to Research and Design in Computer-Supported Cooperative Work, In: Proceedings of the ACM on Human-Computer Interaction CSCW(2), doi:10.1145/3274771
gi.conference.date21-25 September 2013
gi.conference.locationPaphos, Cyprus
gi.conference.sessiontitleFull Papers

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