Unlocking Service Provider Models: A Holistic Assessment Methodology for Complex Healthcare Service Infrastructures.

Abstract

This paper proposes a new methodology, the ‘Provider Model Canvas’ (PMC), for developing and mapping business models for multilevel healthcare service systems. It augments Osterwalder and Pigneur’s Business Model Canvas (2010) and its later revision, the Triple Layered Canvas (Joyce & Paquin, 2016). Some inadequacies of these approaches are highlighted, and the subsequent development and testing of the PMC are demonstrated through an ongoing healthcare research project on Augmented Intelligences (Engelbart, 1962) in healthcare entitled ‘Augmented Auditory Intelligence (A2I)’. The ...