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A Framework and Future Direction for Studying Productive Applications of Social Media / Social Networking Sites

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Date

2012

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Source

Proceedings of the 2012 ACM International Conference on Supporting Group Work

Publisher

Association for Computing Machinery

Abstract

I am researching how non-governmental organizations (NGOs) utilize social media and social networking sites (SM/SNS) in their efforts to organize, inform, and serve the communities they operate in as well as how they use these technologies to communicate and disseminate information. This study will gather data on persons posting on behalf of NGOs and examine SM/SNS data with the goal of developing a framework for both future research and contextual application of SM/SNS as a mediating artifact by NGOs. Many previous studies have addressed similar issues, but those studies are limited in context (e.g. one large software manufacturer) and they typically use only one type of research method. I will address this issue by aggregating a large data set and employing mixed methods to improve the generalizability of my findings and present a replicable framework for future studies of organizational use of SM/SNS.

Description

Roback, Andrew J. (2012): A Framework and Future Direction for Studying Productive Applications of Social Media / Social Networking Sites. Proceedings of the 2012 ACM International Conference on Supporting Group Work. DOI: 10.1145/2389176.2389226. New York, NY, USA: Association for Computing Machinery. pp. 295–296. Sanibel Island, Florida, USA

Keywords

theoretical framework , social media , activity theory , social networking sites , models , technology-mediated social participation , non-governmental organizations

Citation

DOI

10.1145/2389176.2389226

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GROUP 2012