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On Creative Metaphors in Technology Design: Case Magic

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ACM Press, New York


We explore how metaphors, and the metaphor of "magic" in particular, can be utilized in fostering layperson creativity within the context of a Participatory Design workshop. To explore this proposal, we scrutinize and combine perspectives from HCI, cultural anthropology, design studies and the study of creativity. We argue that understanding a metaphor, i.e. being aware of its cultural meanings is of great help when choosing the best metaphor for each purpose. The theoretical views we provide are reflected and elaborated upon through a discussion concerning an empirical case study, a multi-stakeholder workshop, arranged in order to create new visions and ideas for a "Hybrid Library", a library that combines virtual reality with services and physical amenities. Finally, we present a conceptual model that summarizes elements of a successful workshop employing creative metaphors.


Ylipulli, J.; Luusua, A.; Ojala, T. (2017): On Creative Metaphors in Technology Design: Case Magic. Proceedings of the 8th International Conference on Communities and Technologies. DOI: 10.1145/3083671.3083691. ACM Press, New York. ISBN: 978-1-4503-4854-6. pp. 280-289. Long Papers. Troyes, France. June 26-30, 2017