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Workflow Transparency in a Microtask Marketplace

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Association for Computing Machinery

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Interdependent tasks in Mechanical Turk (MTurk) can be managed efficiently with a workflow, a sequence of tasks through which work passes to its completion. We ask if workers should be informed about the workflow, which we call workflow transparency. Transparency could motivate workers or induce social loafing. We describe three experiments to determine the effects of workflow transparency in MTurk. We compared a text description of the workflow, a visualization of the workflow, and the combination of text and visualization with a control condition giving no workflow information. Workflow transparency marginally increased volunteerism on a charity identification task (experiment 1) and significantly increased volunteerism and quality on a business identification task (experiment 2). Results were weaker with a less experienced worker sample (experiment 3). We suggest further research on the design of workflow information to increase workers' motivation.

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Kinnaird, Peter; Dabbish, Laura; Kiesler, Sara (2012): Workflow Transparency in a Microtask Marketplace. Proceedings of the 2012 ACM International Conference on Supporting Group Work. DOI: 10.1145/2389176.2389219. New York, NY, USA: Association for Computing Machinery. pp. 281–284. Sanibel Island, Florida, USA

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workflow, visualization, cscw, crowdsourcing, task motivation, productivity, entitativity

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Number of citations to item: 10

  • Jennifer Marlow, Laura A. Dabbish (2014): Who's the boss?, In: CHI '14 Extended Abstracts on Human Factors in Computing Systems, doi:10.1145/2559206.2581262
  • Tianyi Li, Chandler J. Manns, Chris North, Kurt Luther (2019): Dropping the Baton?, In: Proceedings of the ACM on Human-Computer Interaction CSCW(3), doi:10.1145/3359238
  • Yuan Sun, Zhebin Ding, Zuopeng (Justin) Zhang, Jeffrey Gauthier (2020): The Sustainable Positive Effects of Enterprise Social Media on Employees: The Visibility and Vicarious Learning Lens, In: Sustainability 7(12), doi:10.3390/su12072855
  • Ali Alkhatib, Michael S. Bernstein, Margaret Levi (2017): Examining Crowd Work and Gig Work Through The Historical Lens of Piecework, In: Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3025453.3025974
  • Edward Newell, Derek Ruths (2016): How One Microtask Affects Another, In: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, doi:10.1145/2858036.2858490
  • Duyen T. Nguyen, Laura A. Dabbish, Sara Kiesler (2015): The Perverse Effects of Social Transparency on Online Advice Taking, In: Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, doi:10.1145/2675133.2675253
  • Sabeen Hussain Bhatti, Beata Gavurova, Adeel Ahmed, Maria Rosaria Marcone, Gabriele Santoro (2024): The impact of digital platforms on the creativity of remote workers through the mediating role of explicit and tacit knowledge sharing, In: Journal of Knowledge Management 8(28), doi:10.1108/jkm-08-2023-0682
  • Narges Mahyar, Michael R. James, Michelle M. Ng, Reginald A. Wu, Steven P. Dow (2018): CommunityCrit, In: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3173574.3173769
  • Paul M. Leonardi (2014): Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility, In: Information Systems Research 4(25), doi:10.1287/isre.2014.0536
  • Hanna Timonen, Johanna Vuori (2018): Visibility of Work: How Digitalization Changes the Workplace, In: Proceedings of the Annual Hawaii International Conference on System Sciences, doi:10.24251/hicss.2018.634
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