Identity, Marginalization and Precarity in Platform-Mediated Freelancing
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This research focuses on the differential experiences of workers from marginalized populations in online freelancing. Doing so acknowledges the long-standing barriers and discrimination faced by women and racial minorities at work. This also aligns with changing work realities, including the rise of remote platform-mediated gig work. The research involves a longitudinal panel study of 108 US-based online freelancers working on Upwork, one of the largest online freelance marketplaces. Data collection combines three years of annual interviews with participants, paired with a survey and secondary data. Findings contribute to current understandings of freelancers from marginalized populations, and how platforms structure workers' outcomes.
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Number of citations to item: 1
- Anmol Ahmad, Ghazala Kausar, Pascale Caidor (2025): Conceptualizing E-Persona through self-branding strategies on Fiverr, In: Innovation: The European Journal of Social Science Research, doi:10.1080/13511610.2025.2477609