Thematic Analysis for Interactive Systems Design: A Practical Exercise
European Society for Socially Embedded Technologies (EUSSET)
Within the fields of Human-Computer Interaction (HCI) and Computer- Supported Cooperative Work (CSCW), there is a wide acknowledgement that, in order to design useful and usable interactive systems, it is key to accurately understand users, their contexts and the practices they engage with. For that, HCI and CSCW professionals have for long been drawing on socio-scientific methods as a means towards it. While much has been said in terms of methods that can be used to capture the user contexts and associated practices, considerably less is found on how the collected data can be systematically analysed, in order to generate trustworthy representations of what has been heard and observed from participants. One possible reason for that is the lack of training of researchers in the area to use appropriate data analysis techniques. This masterclass sets out to address this gap. It aims at providing HCI and CSCW researchers and practitioners with deep knowledge about one of the most popular data analysis technique of the moment: Thematic Analysis (TA). Through a practical exercise, the masterclass will introduce and explore the procedures involved in carrying out TA, so to equip professionals from the field with the necessary tools to have a good understanding of the relevant user contexts and practices for the design of innovative, useful and usable interactive systems.