Conference Paper

Understanding and Designing Sociotechnical Systems to Support the Impression Management Practices of Online Freelance Workers

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Association for Computing Machinery

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A growing number of freelancers worldwide are involved in online, project-based knowledge work. Compared to employees in organizations, freelancers face serious challenges securing work and mitigate this by constructing favorable impressions on peers and clients. Sociotechnical systems present new opportunities and challenges to support impression management and two factors that influence it: 1) audience understanding and 2) gender role constraints. The goal of my dissertation is to understand and design sociotechnical systems that support freelancers' impression management. First, I will study and design online feedback exchange (OFE) systems that can help freelancers better understand their audiences by providing feedback on projects and portfolios. Second, I will investigate how gender role constraints influence freelancers' pricing behavior in online labor marketplaces. My research will contribute a novel OFE system for improving the quality of freelancers' portfolios and knowledge of gender differences in freelancers' pricing behavior to guide the design of sociotechnical systems that better support this emerging workforce.

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Foong, Eureka (2020): Understanding and Designing Sociotechnical Systems to Support the Impression Management Practices of Online Freelance Workers. Companion Proceedings of the 2020 ACM International Conference on Supporting Group Work. DOI: 10.1145/3323994.3371017. Association for Computing Machinery. pp. 25–33. Sanibel Island, Florida, USA

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online work, impression management, pay, online labor marketplaces, crowdsourcing, feedback, freelancing

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Number of citations to item: 6

  • Isabella Jaimes Rodriguez, Adrian Petterson, Olivia Doggett, Priyank Chandra (2024): El costo de la independencia: Latino house-cleaners in Technology-Mediated Labour Markets, In: Proceedings of the ACM on Human-Computer Interaction CSCW2(8), doi:10.1145/3686999
  • Allie Blaising, Laura Dabbish (2022): Managing the Transition to Online Freelance Platforms: Self-Directed Socialization, In: Proceedings of the ACM on Human-Computer Interaction CSCW2(6), doi:10.1145/3555201
  • Allie Blaising, Yasmine Kotturi, Chinmay Kulkarni, Laura Dabbish (2021): Making it Work, or Not, In: Proceedings of the ACM on Human-Computer Interaction CSCW3(4), doi:10.1145/3432925
  • Dorothy Lee Blyth, Mohammad Hossein Jarrahi, Christoph Lutz, Gemma Newlands (2022): Self-branding strategies of online freelancers on Upwork, In: New Media & Society 7(26), doi:10.1177/14614448221108960
  • Sarah Andrew, Garreth W. Tigwell (2022): Accessible Design is Mediated by Job Support Structures and Knowledge Gained Through Design Career Pathways, In: Proceedings of the ACM on Human-Computer Interaction CSCW2(6), doi:10.1145/3555588
  • Isabel Munoz, Michael Dunn, Steve Sawyer, Emily Michaels (2022): Platform-mediated Markets, Online Freelance Workers and Deconstructed Identities, In: Proceedings of the ACM on Human-Computer Interaction CSCW2(6), doi:10.1145/3555092
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