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Title: Virtual Teams and the Appropriation of Communication Technology: Exploring the Concept of Media Stickiness
Authors: Huysman, Marleen
Steinfield, Charles
Jang, Chyng-Yang
David, Kenneth
in 't Veld, Mirjam Huis
Poot, Jan
Mulder, Ingrid
Keywords: appropriation;communication technology;media stickiness;virtual teams
Issue Date: 2003
Publisher: Springer
metadata.dc.relation.ispartof: Computer Supported Cooperative Work (CSCW): Vol. 12, No. 4
metadata.mci.reference.pages: 411-436
Series/Report no.: Computer Supported Cooperative Work (CSCW)
Abstract: This paper reports on an exploratory study ofthe evolving use of communication tools by sixglobally distributed teams. The analysissuggest that although teams have similarstart-up conditions they evolve in differentways. We describe these differences as being aresult of the different routine patterns ofmedia use that the team members mutuallyenacted. Based on an analysis of six US-Dutchvirtual teams, we propose the notion of `mediastickiness', a phenomenon the teamsexperienced during the process of structuringmedia-use patterns. We will argue that in thecase of virtual teams, the evolution of mediausage seems to be path dependent. Steps takenby a team in the early stages of its life cycleconstrain later flexibility in terms of mediausage. Media stickiness has severalimplications both for the way to manage virtualteams as well as for the way teams deal withinformation problems that seem to be endemicfor global virtual teams.
metadata.dc.identifier.doi: 10.1023/A:1026145017609
ISSN: 1573-7551
Appears in Collections:JCSCW Vol. 12 (2003)

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