Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12015/2752
Title: Ethnography in parallel
Authors: Gajera, Rinku
O’Neill, Jacki
Keywords: Ethnography;concurrent ethnography;design;prototyping;banking;workflow technology;ethnomethodology;India
Issue Date: 2014
Publisher: Springer, London
metadata.dc.relation.ispartof: COOP 2014 - Proceedings of the 11th International Conference on the Design of Cooperative Systems
metadata.mci.reference.pages: 259-275
Series/Report no.: C&T
Abstract: Ethnography has been introduced into technology design lifecycles to help sensitise new technologies to the work practices of their intended users. This paper reports on how ethnography was used in parallel to technology prototyping in the design of a workflow system to improve accuracy and efficiency in banking in India. Unlike previously largely positive reports of how ethnography helps to shape design, the case study presented here highlights the difficulty of conducting ethnography in parallel to prototype development. The tight contingencies of the prototyping cycle meant that only some of the ethnographic findings were incorporated into the design – those that fitted easily with the envisaged prototype. However, the findings from the ethnography suggested more fundamental changes were required. In this case, there was no way to incorporate such changes. We discuss the impact of this on the solution and lessons drawn for future interventions.
URI: https://hdl.handle.net/20.500.12015/2752
ISBN: 978-3-319-06498-7
metadata.mci.conference.sessiontitle: Full Papers
metadata.mci.conference.location: Nice, France
metadata.mci.conference.date: 27-30 May 2014
Appears in Collections:COOP 2014: Proceedings of the 11th International Conference on the Design of Cooperative Systems

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