How and Why People Twitter: The Role That Micro-Blogging Plays in Informal Communication at Work

Abstract

Micro-blogs, a relatively new phenomenon, provide a new communication channel for people to broadcast information that they likely would not share otherwise using existing channels (e.g., email, phone, IM, or weblogs). Micro-blogging has become popu-lar quite quickly, raising its potential for serving as a new informal communication medium at work, providing a variety of impacts on collaborative work (e.g., enhancing information sharing, building common ground, and sustaining a feeling of connectedness among colleagues). This exploratory research project is aimed at gaining an in-depth understanding of how and why people use Twitter - a popular micro-blogging tool - and exploring micro-blog's poten-tial impacts on informal communication at work.