The Gap between Producer Intentions and Consumer Behavior in Social Media

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dc.contributor.authorRader, Emilee
dc.contributor.authorVelasquez, Alcides
dc.contributor.authorHales, Kayla D.
dc.contributor.authorKwok, Helen
dc.date.accessioned2023-06-08T11:45:08Z
dc.date.available2023-06-08T11:45:08Z
dc.date.issued2012
dc.description.abstractIt can be difficult for social media users to tell who is paying attention to what they post. As producers of content, Facebook users make assumptions about who will be part of their intended audience. However, when the same user's role shifts to that of consumer, the criteria for consumption depends on factors outside of the original producer's control. This creates a gap between producer intentions and consumer behavior; producing content that is actually consumed by one's intended audience is neither guaranteed nor easily confirmed.en
dc.identifier.doi10.1145/2389176.2389213
dc.identifier.urihttps://dl.eusset.eu/handle/20.500.12015/4942
dc.language.isoen
dc.publisherAssociation for Computing Machinery
dc.relation.ispartofProceedings of the 2012 ACM International Conference on Supporting Group Work
dc.subjectsocial media
dc.subjectaudience
dc.subjectconsumer
dc.subjectproducer
dc.subjectcommon ground
dc.titleThe Gap between Producer Intentions and Consumer Behavior in Social Mediaen
gi.citation.publisherPlaceNew York, NY, USA
gi.citation.startPage249–252
gi.conference.locationSanibel Island, Florida, USA

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