Effects of Group Task Pressure on Perceptions of Email and Face-to-Face Communication Effectiveness

Abstract

This paper adds to a growing group systems literature in the area of task-technology fit by investigating effects of group task pressure on perceptions of media effectiveness. A quasi-experiment was conducted using long-term participants in low-and high-level group task pressure treatments. Following treatment, participants rated email and face-to-face communication effectiveness on four task dimensions based on the well-known McGrath group task circumplex. Significant effects were found between treatments and among task dimensions, suggesting a number of implications for both practice and research.