Practising Thematic Analysis: From In-Depth Qualitative Data to Implications for Design

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European Society for Socially Embedded Technologies (EUSSET)
Much of Computer-Supported Cooperative Work (CSCW) and Human- Computer Interaction (HCI) research and practice is noticeably grounded on deep understandings of users’ contexts and practices. In order to achieve such understandings, assorted socio-scientific qualitative methods for data collection – e.g., in- depth interview, ethnographic observation and focus group – and analysis – e.g., discourse analysis, content analysis, and thematic analysis – have been appropriated and used within these fields. In this masterclass, participants will be introduced to a particular approach to thematic analysis (TA), which has been instrumental in many CSCW and HCI projects. The masterclass will particularly focus on how TA can be successfully used to move from rich qualitative data towards empirically grounded implications for design to orient the conceptualisation and development of new and innovative computer technologies. By means of a practical exercise, consisted of thematically analysing an interview transcript collaboratively, participants will have the opportunity to go through all the phases of the referred approach and understand how it can help them demonstrate rigour in the generation of implications for design.