Analyzing (Social Media) Networks with NodeXL

We present NodeXL, an extendible toolkit for network overview, discovery and exploration implemented as an add-in to the Microsoft Excel 2007 spreadsheet software. We demonstrate NodeXL data analysis and visualization features with a social media data sample drawn from an enterprise intranet social network. A sequence of NodeXL operations from data import to computation of network statistics and refinement of network visualization through sorting, filtering, and clustering functions is described. These operations reveal sociologically relevant differences in the patterns of interconnection among employee participants in the social media space. The tool and method can be broadly applied.

Smith, Marc A.; Shneiderman, Ben; Milic-Frayling, Natasa; Mendes Rodrigues, Eduarda; Barash, Vladimir; Dunne, Cody; Capone, Tony; Perer, Adam; Gleave, Eric (2009): Analyzing (Social Media) Networks with NodeXL. Communities and Technologies 2009: Proceedings of the Fourth Communities and Technologies Conference. DOI: 10.1145/1556460.1556497. ACM Press. pp. 255-264. Full Papers

DOI

10.1145/1556460.1556497

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C&T 2009: Proceedings of the Fourth Communities and Technologies Conference

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