Revisiting Corporate Social Media: Challenges and Implications from a Long-Term Study

dc.contributor.authorKrischkowsky, Alina
dc.contributor.authorFuchsberger, Verena
dc.contributor.authorTscheligi, Manfred
dc.date.accessioned2023-03-17T22:48:26Z
dc.date.available2023-03-17T22:48:26Z
dc.date.issued2014
dc.description.abstractIn a multi-step assessment of a corporate social media platform, which has been implemented in a large company for internal collaboration, we identified three major challenges regarding acceptance and adoption of the platform: (1) diverging perspectives & uncertain top-down communication, (2) functionality jungle & high usage complexity, and (3) lacking collaboration & customization. Based on these challenges, we discuss potential implications for design and implementation of corporate social media. The challenges and implications were derived from data gathered in two rounds of polling employees of the company, where we found that the surveyed employees tended to initially accept the internally implemented social media platform. Nevertheless, by assessing their attitude one and a half years later, we came to understand that the employees have rarely adopted the platform into their daily work practices. This finding led us to analyze in detail the qualitative data gathered along with the survey, as it holds valuable examples and explanations to better understand this phenomenon. Besides presenting the results of the surveys, this paper focuses on the discussion of challenges and implications for enhancing collaboration and supporting adoption processes of social media in workplaces.en
dc.identifier.doi10.1145/2660398.2660411
dc.identifier.urihttps://dl.eusset.eu/handle/20.500.12015/4429
dc.language.isoen
dc.publisherAssociation for Computing Machinery
dc.relation.ispartofProceedings of the 2014 ACM International Conference on Supporting Group Work
dc.subjectcscw
dc.subjectcooperative system evaluation
dc.subjectcorporate social media
dc.subjectcollaboration
dc.titleRevisiting Corporate Social Media: Challenges and Implications from a Long-Term Studyen
dc.typeText/Conference Paper
gi.citation.startPage157–166
gi.citations.count4
gi.citations.elementHalvdan Haugsbakken (2019): A Research Literature Study of Enterprise SocialMedia Platforms in Organizations, In: Beta 1(33), doi:10.18261/issn.1504-3134-2019-01-06
gi.citations.elementSven Laumer, N. Sadat Shami, Michael Muller, Werner Geyer (2017): The Challenge of Enterprise Social Networking (Non-)Use at Work, In: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, doi:10.1145/2998181.2998309
gi.citations.elementMichael Muller, N. Sadat Shami, Shion Guha, Mikhil Masli, Werner Geyer, Alan Wild (2016): Influences of Peers, Friends, and Managers on Employee Engagement, In: Proceedings of the 19th International Conference on Supporting Group Work, doi:10.1145/2957276.2957292
gi.citations.elementVerena Fuchsberger, Thomas Meneweger, Daniela Wurhofer, Manfred Tscheligi (2017): Apply Now!, In: Proceedings of the 2017 Conference on Designing Interactive Systems, doi:10.1145/3064663.3064750
gi.conference.locationSanibel Island, Florida, USA

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