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Questions, inspiration, feedback, and contributions: how entrepreneurs network online

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Springer, London

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This work investigates how entrepreneurs use social networking sites for business. Through surveys, online discussions and interviews, we have looked at activities, motives for participating on networking sites for business, motives for contributing, and differences between online and offline networking. Our results show that networking, facts finding, and marketing are very common activities while sharing of experience is quite rare. Entrepreneurs connect with new people online rather than reifying offline networks. A novel use of social media is that of small businesses using Facebook as a web hotel. We believe that an important explanation to our results is that social media are still informal and not yet incorporated in traditional work routines.

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Nylander, Stina; Rudström, Åsa (2011): Questions, inspiration, feedback, and contributions: how entrepreneurs network online. Proceedings of the 5th International Conference on Communities and Technologies - C&T '11. DOI: 10.1145/2103354.2103372. Springer, London. pp. 128-137. Full Papers. The Edge, State Library of Queensland, Brisbane, Australia. 29 June – 2 July 2011

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Number of citations to item: 5

  • Pejman Ebrahimi, Hakimeh Dustmohammadloo, Hosna Kabiri, Parisa Bouzari, Mária Fekete-Farkas (2023): Transformational Entrepreneurship and Digital Platforms: A Combination of ISM-MICMAC and Unsupervised Machine Learning Algorithms, In: Big Data and Cognitive Computing 2(7), doi:10.3390/bdcc7020118
  • Min Li, Jun Zhang (2013): Influence of Shopping Related Sharing on Chinese Consumer Decision-Making, In: 2013 International Conference on Computer Sciences and Applications, doi:10.1109/csa.2013.63
  • Rohayah Kahar, Faizal Yamimi, Ghazali Bunari, Hadina Habil (2012): Trusting the Social Media in Small Business, In: Procedia - Social and Behavioral Sciences, doi:10.1016/j.sbspro.2012.11.301
  • Aisha Ahmed AlArfaj, Ellis Solaiman (2019): Investigating Commercial Capabilities and Trust in Social Media Applications for Entrepreneurs, In: Proceedings of the 9th International Conference on Communities & Technologies - Transforming Communities, doi:10.1145/3328320.3328390
  • Min Li, Jun Zhang, Zhengjie Liu, Graham I. Johnson (2013): An Experimental Study of Chinese Shopping Related Sharing Behaviors, In: Lecture Notes in Computer Science, doi:10.1007/978-3-642-40477-1_39
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