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Questions, inspiration, feedback, and contributions: how entrepreneurs network online

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Springer, London


This work investigates how entrepreneurs use social networking sites for business. Through surveys, online discussions and interviews, we have looked at activities, motives for participating on networking sites for business, motives for contributing, and differences between online and offline networking. Our results show that networking, facts finding, and marketing are very common activities while sharing of experience is quite rare. Entrepreneurs connect with new people online rather than reifying offline networks. A novel use of social media is that of small businesses using Facebook as a web hotel. We believe that an important explanation to our results is that social media are still informal and not yet incorporated in traditional work routines.


Nylander, Stina; Rudström, Åsa (2011): Questions, inspiration, feedback, and contributions: how entrepreneurs network online. Proceedings of the 5th International Conference on Communities and Technologies - C&T '11. DOI: 10.1145/2103354.2103372. Springer, London. pp. 128-137. Full Papers. The Edge, State Library of Queensland, Brisbane, Australia. 29 June – 2 July 2011