Return On Contribution (ROC): A Metric for Enterprise Social Software

dc.contributor.authorMuller, Michael J.
dc.contributor.authorFreyne, Jill
dc.contributor.authorDugan, Casey
dc.contributor.authorMillen, David R.
dc.contributor.authorThom-Santelli, Jennifer
dc.date.accessioned2017-04-15T11:44:36Z
dc.date.available2017-04-15T11:44:36Z
dc.date.issued2009
dc.description.abstractThe value of enterprise social media applications, components, and users is difficult to quantify in formal economic terms such as Return On Investment. In this work we propose a different approach, based on human service to other humans. We describe a family of metrics, Return On Contribution (ROC), to assist in managing social software systems. ROC focuses on human collaboration, namely the creation and consumption of information and knowledge among employees. We show how ROC can be used to track the performance of several types of social media applications, and how ROC can help to understand the usage patterns of items within those applications, and the performance of employees who use those applications. Design implications include the importance of “lurkers” in organizational knowledge exchange, and specific types of measurements that may be of value to employees, managers, and system administrators.
dc.identifier.doi10.1007/978-1-84882-854-4_8
dc.identifier.isbn978-1-84882-854-4
dc.language.isoen
dc.publisherSpringer, London
dc.relation.ispartofECSCW 2009: Proceedings of the 11th European Conference on Computer Supported Cooperative Work
dc.relation.ispartofseriesECSCW
dc.titleReturn On Contribution (ROC): A Metric for Enterprise Social Software
dc.typeText
gi.citation.endPage150
gi.citation.startPage143
gi.citations.count9
gi.citations.elementFranz Lehner, Michael Langbauer, Nadine Amende (2014): Measuring success of enterprise social software, In: Proceedings of the 14th International Conference on Knowledge Technologies and Data-driven Business, doi:10.1145/2637748.2638411
gi.citations.elementRoberta De Michele, Tommaso Fabbri, Claudia Canali (2018): Social Technologies for the Workplace, In: Proceedings of the 4th EAI International Conference on Smart Objects and Technologies for Social Good, doi:10.1145/3284869.3284882
gi.citations.elementShlomo Berkovsky, Jill Freyne, Gregory Smith (2012): Personalized Network Updates: Increasing Social Interactions and Contributions in Social Networks, In: Lecture Notes in Computer Science, doi:10.1007/978-3-642-31454-4_1
gi.citations.elementJanine Viol Hacker, Freimut Bodendorf, Pascal Lorenz (2016): A Framework to Analyze Enterprise Social Network Data, In: Advances in Business Information Systems and Analytics, doi:10.4018/978-1-5225-0293-7.ch006
gi.citations.elementNoella Edelmann, Robert Krimmer, Peter Parycek (2017): How online lurking contributes value to E-participation: A conceptual approach to evaluating the role of lurkers in e-participation, In: 2017 Fourth International Conference on eDemocracy & eGovernment (ICEDEG), doi:10.1109/icedeg.2017.7962517
gi.citations.elementNoella Edelmann (2014): Definitions and Meanings of Online Lurkers, In: Advances in Information Quality and Management, doi:10.4018/978-1-4666-5888-2.ch632
gi.citations.element(2017): 知らない他者とのコミュニケーション, In: Japan Marketing Journal 3(36), doi:10.7222/marketing.2017.003
gi.citations.elementShlomo Berkovsky, Jill Freyne (2015): Personalized Social Network Activity Feeds for Increased Interaction and Content Contribution, In: Frontiers in Robotics and AI, doi:10.3389/frobt.2015.00024
gi.citations.elementNoella Edelmann (2013): Reviewing the Definitions of “Lurkers” and Some Implications for Online Research, In: Cyberpsychology, Behavior, and Social Networking 9(16), doi:10.1089/cyber.2012.0362
gi.conference.date07-11 September 2009
gi.conference.locationVienna Austria
gi.conference.sessiontitleFull Papers

Files

Original bundle

1 - 1 of 1
Loading...
Thumbnail Image
Name:
00248.pdf
Size:
315.12 KB
Format:
Adobe Portable Document Format

License bundle

1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
0 B
Format:
Item-specific license agreed upon to submission
Description: