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Spreading the Honey: A System for Maintaining an Online Community

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Association for Computing Machinery

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As online communities, such as social network sites, mature, they face challenges in sustaining user engagement. To address this, we designed and deployed a rating system to encourage a broad set of users to promote a diverse set of content on a social network site. By evaluating the impact of the promotions on the site's content and users over time, we found that the system successfully promotes more diverse content and encourages new social interactions between users.

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Farzan, Rosta; DiMicco, Joan M.; Brownholtz, Beth (2009): Spreading the Honey: A System for Maintaining an Online Community. Proceedings of the 2009 ACM International Conference on Supporting Group Work. DOI: 10.1145/1531674.1531680. New York, NY, USA: Association for Computing Machinery. pp. 31–40. Sanibel Island, Florida, USA

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ratings, online community, rewards, social networking

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Number of citations to item: 24

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