Personalized Incremental Users' Engagement: Driving Contributions One Step Forward

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dc.contributor.authorLópez, Claudia
dc.contributor.authorFarzan, Rosta
dc.contributor.authorBrusilovsky, Peter
dc.date.accessioned2023-06-08T11:45:08Z
dc.date.available2023-06-08T11:45:08Z
dc.date.issued2012
dc.description.abstractSuccessful contributors in online communities go through a lifecycle of membership status starting from the periphery and moving to the core over time. We argue that a personalized incremental engagement strategy can mobilize a larger proportion of members through this process. This paper presents our approach to identify a progression of contributions in an online community and the design of personalized incremental engagement strategy which will drive users' contributions one step forward. The results of our field study show that the personalized incremental approach significantly boosts contributions in an online community for academic conferences.en
dc.identifier.doi10.1145/2389176.2389206
dc.identifier.urihttps://dl.eusset.eu/handle/20.500.12015/4935
dc.language.isoen
dc.publisherAssociation for Computing Machinery
dc.relation.ispartofProceedings of the 2012 ACM International Conference on Supporting Group Work
dc.subjectvirtual community/community computing
dc.subjectuser studies
dc.subjectuser experience design/experience design
dc.subjectsocial computing and social navigation
dc.titlePersonalized Incremental Users' Engagement: Driving Contributions One Step Forwarden
gi.citation.publisherPlaceNew York, NY, USA
gi.citation.startPage189–198
gi.conference.locationSanibel Island, Florida, USA

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