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The Trust-Building Process in the Social Media Environment of Rumour Spreading

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Association for Computing Machinery


Given the negative effects on individuals and society caused by trust in social media rumours, this research focuses on the trust-building process related to social media rumours. Using a structural equation model to analyze the data of 234 journalism students, we investigated the trust-building process, including trust belief and trust action, related to social media rumours. We studied the associations of trust belief and trust action with self-efficacy, which is an important psychological factor, and the relationship of the two levels of trust with the expressive and consumptive use of social media rumours. The results suggest that self-efficacy has a positive effect on trust belief but a negative effect on trust action. The different levels of trust have different effects on the use of rumours. The study provides insights into the trust-building process in relation to social media rumours and empirical support for media literacy training and computer ethics education.


Wang, Ping; Hu, Yixia; Li, Qiao (2020): The Trust-Building Process in the Social Media Environment of Rumour Spreading. Companion Proceedings of the 2020 ACM International Conference on Supporting Group Work. DOI: 10.1145/3323994.3369882. Association for Computing Machinery. pp. 95–98. Sanibel Island, Florida, USA