Conference Paper

Willing Buyer, Willing Seller: Personal Data Trade as a Service

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Association for Computing Machinery

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There is an increased sensitivity by people about how companies collect information about them, and how this information is packaged, used and sold. This perceived lack of control is highlighted by the helplessness of users of various platforms in managing or halting what data is collected from/about them. In a future where users have wrested control of their data and have the autonomy to decide what information is collected, how it is used and most importantly, how much it is worth, a new market emerges. This design fiction considers possible steps prescient companies would take to meet these demands, such as providing third-party subscription platforms offering personal data trade as a service. These services would provide a means for transparent transactions that preserve an owner's control over their data; allowing them to individually make decisions about what data they avail for sale, and the amount of compensation they would accept in trade.

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Kotut, Lindah; Stelter, Timothy L.; Horning, Michael; McCrickard, D. Scott (2020): Willing Buyer, Willing Seller: Personal Data Trade as a Service. Companion Proceedings of the 2020 ACM International Conference on Supporting Group Work. DOI: 10.1145/3323994.3369899. Association for Computing Machinery. pp. 59–68. Sanibel Island, Florida, USA

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design fiction, ethics, appalachian trail, data ownership, hiking, privacy

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Number of citations to item: 5

  • Andy Alorwu, Saba Kheirinejad, Niels van Berkel, Marianne Kinnula, Denzil Ferreira, Aku Visuri, Simo Hosio (2021): Assessing MyData Scenarios: Ethics, Concerns, and the Promise, In: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, doi:10.1145/3411764.3445213
  • Khalid U. Fallatah, Mahmoud Barhamgi, Charith Perera (2023): Personal Data Stores (PDS): A Review, In: Sensors 3(23), doi:10.3390/s23031477
  • Lihua Fan, Shuning Zhang, Yan Kong, Xin Yi, Yang Wang, Xuhai "Orson" Xu, Chun Yu, Hewu Li, Yuanchun Shi (2024): Evaluating the Privacy Valuation of Personal Data on Smartphones, In: Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies 3(8), doi:10.1145/3678509
  • Lindah Kotut, D. Scott McCrickard (2022): The TL;DR Charter: Speculatively Demystifying Privacy Policy Documents and Terms Agreements, In: Proceedings of the ACM on Human-Computer Interaction GROUP(6), doi:10.1145/3492842
  • Lindah Kotut (2020): Using Stories to Understand Technology Needs and Technology Reuse by Rural Communities, In: Companion of the 2020 ACM International Conference on Supporting Group Work, doi:10.1145/3323994.3372139
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