Bowling online: social networking and social capital within the organization

Abstract

Within an organizational setting, social capital facilitates knowledge management processes in that it enables individuals to locate useful information, draw on resources and make contributions to the network. This paper explores the relationship between various dimensions of organizational social capital and the use of an internal social network site (SNS). We hypothesize that the use of a SNS contributes to social capital within the organization in that SNS users are able to maintain larger networks of heterogeneous contacts. Additionally, the affordances of the site support social interaction between users, thus helping individuals maintain existing relationships and deepen developing ones. We find that bonding relationships, sense of corporate citizenship, interest in connecting globally, and access to new people and expertise are all associated with greater intensity of use of the social network site.