The African Dream - a Pan-African E-community Project

Abstract

The African Dream Project1 seeks to develop community-based tourism by creating a technology-based solution to global marketing. They have chosen to do this by developing tourism routes across Africa, uniting them under the umbrella concept of Afrikatourism. This paper reports on a study done in the Eastern and Western Cape provinces of South Africa to determine the communication and coordination practices of tourism routes2 that form part of a Pan-African e-community under the auspices of the African Dream Project. The study seeks to devise a model for maintaining cohesion of the routes through effective and efficient ICT3 and non-ICT practices. It is part of a 2-year study funded by the IDRC to determine the potential impact of ICT on the development of microenterprise in the tourism industry, entitled the SOMDITTI Phase 2 project.