Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12015/2673
Title: Factors Affecting User Participation in Video UCC (User-Created Contents) Services
Authors: Kim, Seongcheol
Na, Eun-Kyung
Ryu, Min-Ho
Issue Date: 2007
Publisher: Springer London, Dordrecht Amsterdam
metadata.dc.relation.ispartof: Communities and Technologies 2007: Proceedings of the Third Communities and Technologies Conference
metadata.mci.reference.pages: 209-224
Series/Report no.: Communities and Technologies
Abstract: User’s participation in creating contents is essential for building future multimedia-based services and related cyber communities. Recently, due to the popularization of camcorder built-in digital gadgets and the Internet, users can create User-Created Contents (UCC) video clips beyond text and images more easily. However, the end-user adoption of video UCC services is far behind technological and market development even though the UCC services may only function successfully when the user’s actual participation is widely activated. At present, only a few studies have explored how UCC services should be designed to encourage users to participate. Therefore, this study proposes and tests a new integrated theoretical framework of Technology Acceptance Model and Motivation Model for user’s participation behavior on video UCC service. The results indicate that all the simultaneous direct links postulated between Intrinsic Motivation, Extrinsic Motivation, Perceived Ease of Participation, Perceived Trust and Intention to Participation in video UCC are significant. This study gives some implications for practitioners of video UCC service regarding how to design services that effectively motivate users to utilize them.
metadata.dc.identifier.doi: 20.1007/978-1-84628-905-7
URI: https://hdl.handle.net/20.500.12015/2673
ISBN: 978-1-4471-6239-1
metadata.mci.conference.sessiontitle: Full Papers
metadata.mci.conference.location: Michigan State University, USA
Appears in Collections:C&T 2007: Proceedings of the Third Communities and Technologies Conference

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