Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12015/2638
Title: Questions, inspiration, feedback, and contributions: how entrepreneurs network online
Authors: Nylander, Stina
Rudström, Åsa
Issue Date: 2011
Publisher: Springer, London
metadata.dc.relation.ispartof: Proceedings of the 5th International Conference on Communities and Technologies - C&T '11
metadata.mci.reference.pages: 128-137
Series/Report no.: C&T
Abstract: This work investigates how entrepreneurs use social networking sites for business. Through surveys, online discussions and interviews, we have looked at activities, motives for participating on networking sites for business, motives for contributing, and differences between online and offline networking. Our results show that networking, facts finding, and marketing are very common activities while sharing of experience is quite rare. Entrepreneurs connect with new people online rather than reifying offline networks. A novel use of social media is that of small businesses using Facebook as a web hotel. We believe that an important explanation to our results is that social media are still informal and not yet incorporated in traditional work routines.
metadata.dc.identifier.doi: 10.1145/2103354.2103372
URI: https://hdl.handle.net/20.500.12015/2638
metadata.mci.conference.sessiontitle: Full Papers
metadata.mci.conference.location: The Edge, State Library of Queensland, Brisbane, Australia
metadata.mci.conference.date: 29 June – 2 July 2011
Appears in Collections:C&T 2011: 5th International Conference on Communities & Technologies

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