Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12015/2633
Title: Plugged in to the community: social motivators in online goal-setting groups
Authors: Burke, Moira
Settles, Burr
Keywords: Goal-setting;social facilitation;collaboration;feedback
Issue Date: 2011
Publisher: Springer, London
metadata.dc.relation.ispartof: Proceedings of the 5th International Conference on Communities and Technologies - C&T '11
metadata.mci.reference.pages: 1-10
Series/Report no.: C&T
Abstract: At personal goal-setting websites, people join others in committing to a challenging goal, such as losing ten pounds or writing a novel in a month. Despite the popularity of these online communities, we know little about whether or how they improve goal performance. Based on theories of goal-setting and group attachment, we examine the influence of two social factors in an online "songwriting challenge" community: early feedback evoking a shared social identity, and one-on-one collaborations with other members. Combining five years of longitudinal behavioral data with member surveys, we find that users who engage in these social features perform better on their goals than those who are non-social. Furthermore, these early social experiences are associated with strong community-centric behaviors in the long term, including donating money and providing feedback to others.
metadata.dc.identifier.doi: 10.1145/2103354.2103356
URI: https://hdl.handle.net/20.500.12015/2633
metadata.mci.conference.sessiontitle: Full Papers
metadata.mci.conference.location: The Edge, State Library of Queensland, Brisbane, Australia
metadata.mci.conference.date: 29 June – 2 July 2011
Appears in Collections:C&T 2011: 5th International Conference on Communities & Technologies

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