A Novel Method to Gauge Audience Engagement with Televised Election Debates Through Instant, Nuanced Feedback Elicitation

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dc.contributor.authorDe Liddo, Anna
dc.contributor.authorPlüss, Brian
dc.contributor.authorWilson, Paul
dc.contributor.editorLewkowicz, Myriam
dc.contributor.editorRohde, Markus
dc.contributor.editorMulder, Ingrid
dc.contributor.editorSchuler, Douglas
dc.date.accessioned2019-04-04T19:54:11Z
dc.date.available2019-04-04T19:54:11Z
dc.date.issued2017
dc.description.abstractDespite a steep increase in the use of the Internet and handheld computing devices for media consumption, television is still of critical importance for democratic citizenship. Television continues to be the leading source of political information and its relevance has been recognised at policy level. In addition, television keeps evolving technologically and in how it is experienced by viewers. Nonetheless, the ways researchers have measured audience engagement with televised political events in real-time is often limited to small samples of viewers and is based upon a narrow range of responses. In this paper we look at the audience of televised election debates, and propose a new method to gauge the richness and variety of citizens' real-time responses at scale by capturing nuanced, non-intrusive, simple and measurable audience feedback. We report on a paper prototype experiment, in which we used a set of flashcards to test the method in an actual televised election debate scenario. We demonstrate how the method can improve our understanding of viewer responses to the debaters' performances, to the contents in their arguments, and to the debate as media event. We conclude with design guidelines to implement the method on a mass scale in order to measure audience engagement with televised election debates in distributed contexts through audience feedback web and mobile applications.en
dc.identifier.doi10.1145/3083671.3083673
dc.identifier.isbn978-1-4503-4854-6
dc.language.isoen
dc.publisherACM Press, New York
dc.relation.ispartofProceedings of the 8th International Conference on Communities and Technologies
dc.subjectTelevised election debates
dc.subjectaudience feedback
dc.subjectaudience research
dc.subjectcitizen engagement
dc.subjectcollective intelligence
dc.subjectmultimedia annotation
dc.titleA Novel Method to Gauge Audience Engagement with Televised Election Debates Through Instant, Nuanced Feedback Elicitationen
dc.typeText/Conference Paper
gi.citation.endPage77
gi.citation.startPage68
gi.conference.dateJune 26-30, 2017
gi.conference.locationTroyes, France
gi.conference.sessiontitleLong Papers
mci.conference.reviewfull

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C&T 2017: Proceedings of the 8th International Conference on Communities and Technologies