Skirpan, MichaelFiesler, Casey2023-03-172023-03-172018https://dl.eusset.eu/handle/20.500.12015/4560Industry demand for novel forms of personalization and audience targeting paired with research trends in affective computing and emotion detection puts us on a clear path toward emotion-sensitive technologies. Written as API documentation for an AI marketing solution that provides emotion-sensitive marketing decisions," this design fiction presents one possible future application of today's research. Offering a demonstrable grey area in technology ethics, Ad Empathy should help to ground debates around fair use of data, and the boundaries of ethical design."endesign fictionneural networksemotionspeculative fictiontarget marketingethicsapiadvertisingsocial computingmachine learningAd Empathy: A Design FictionText/Conference Paper10.1145/3148330.3149407