Wang, PingHu, YixiaLi, Qiao2023-03-172023-03-172020https://dl.eusset.eu/handle/20.500.12015/4541Given the negative effects on individuals and society caused by trust in social media rumours, this research focuses on the trust-building process related to social media rumours. Using a structural equation model to analyze the data of 234 journalism students, we investigated the trust-building process, including trust belief and trust action, related to social media rumours. We studied the associations of trust belief and trust action with self-efficacy, which is an important psychological factor, and the relationship of the two levels of trust with the expressive and consumptive use of social media rumours. The results suggest that self-efficacy has a positive effect on trust belief but a negative effect on trust action. The different levels of trust have different effects on the use of rumours. The study provides insights into the trust-building process in relation to social media rumours and empirical support for media literacy training and computer ethics education.entrust beliefconsumptive useexpressive useself-efficacytrust actionsocial media rumoursText/Conference Paper10.1145/3323994.3369882